I created a poster for a Traveling Company. It was challenging experience working with Photoshop, Illustrator, and Indesign as I did not have previous experience with them prior to taking the Digital Tools and Design class. My completed poster is something I feel proud about though because of these challenges.
Here is the final completion of the Travel Poster, the theme being Imperial China:
The beginning of this poster had a lot to do with what concept I was going to use for the representation of Imperial China, Tibet, and the Yangtze River. For my poster, I wanted the Imperial part of the title to resonate with the audience. I decided on the concept of Power for the poster. After that I needed to research what was considered powerful to the Chinese culture. This was the first process of creating the poster.
I researched the iconic buildings of China and the places that the travel company will be visiting. I picked the Forbidden Palace because I have actually been there. Then I studied the colors and symbols that was considered powerful in the culture. Yellow and blue were a strong indicator for power because those were the two primary color the emperor wore. Red was also a good color as well because it was considered lucky by the Chinese. Green was another good color because is is the Earth color for that culture. So after researching the colors, I determined my color palette for the poster.
Next I had to pick what went with the Forbidden City image. I placed that building in the middle for statement and because it draws attention. This decision in the composition was important to emulate powerfulness in the poster. I first created a yellow and blue dragon because that was associated with the emperor. However the composition was too busy; the colors conflicted too much. That draft was thrown out. Here I was stuck on what to do next because the Forbidden palace itself was just lacking; it couldn’t just be the palace and the text. My first draft was a bust.
I was back to square one. So I researched meaningful symbols, and then I remembered that swirly clouds were linked to heaven. And heaven was linked with gods and emperors. I went back to the palace and added shapes that brought out the style of the imperial Chinese culture. I added the swirls and the poster had more elements without being to crowding.
For the type, I experimented on Illustrator then chose the most fitting one. I added the circle icon between the text to give more space between the imperial china and the rest of the text. It helped pronounce the Imperial China part. I worked on the spacing of the text and congratulated myself on a job well done.
The poster took a long time, and I will never look at another poster the same again. Even if it looks simple, so much thought and artistic elements went into the poster. I will forever look at the posters and think of the layers, the type, and the programs that could have been used to fabricate the posters. I appreciate every poster now with more of analytic mind instead of just the simple likeness of the art.